We decided to change our film company logo to something more suited to the thriller genre. This is how our logo relates to and targets the target audience of a thriller film:
- The black background of our film company logo connotes death and evil therefore attracting the target audience of the thriller genre.
- The red writing connotes blood and violence also attracting the target audience of the thrill genre due to the fact this excites the viewer.
- The san serif font connotes a more serious tone therefore relating well to the thriller genre.
- The fact 'productions' is in white connotes purity and innocence therefore relating to the victims in the thriller films.
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