Evaluations - How effective is the combination of my Main and Ancillary products?

Throughout my main product and ancillary texts I have attempted to use stereotypical conventions of the psychological thriller genre. The use of synergy throughout my three products promotes the film, makes it recognisable to the audience whilst also reminding them of important information such as the release date. 

All three of my texts include conventional elements of the thriller genre in order to attract my target audience of young adults (15-25 year olds).  As a result of the conventional elements included the audience will recognise these and therefore be attracted to the film as this is what they are interested in. 

On my film poster the main image is of the main character in my film, this is a mid-shot in the foreground. A longer shot is used in the mid-ground of the poster of the main characters best friend. He is seen to be slightly transparent connoting to the audience that something is likely to happen to him during the film. On photoshop I lowered the opacity of this image in order to give the audience an incentive of the plot as the film revolves around his best friend, the main character, trying solve the mystery of his death. In the main image the character is using direct mode of address looking directly at the audience connoting she is in search of some help. Her facial expressions are serious and almost angry looking conveying that she is determined to solve the crime. 

The antagonist is unknown throughout all three of my products introducing the element of mystery. This is conventional to the genre therefore intriguing the audience as a crime needs to be solved. 

My film magazines main image is again of the main character, a mid-shot is sued connoting she is weak yet her facial expressions are serious conveying her determination to the audience to solve the crime of her best friends death. The main character will be recognised by the audience from the film trailer and the film poster linking the elements of synergy between my texts. The audience will have seen the main character in all three of texts and of become aware of her determination to solve the crime therefore they will want to watch the full film to find out what happens. 

One of the main ways I have shown synergy throughout my texts was the use of the ‘Franklin Gothic Heavy’ font which has been featured greatly across my texts. Not only has our title appeared in this same font throughout my three texts but having the ‘no’ of No More in red and the ‘more’ in white has also been used throughout every use of our title. This therefore makes our title more distinctive and memorable to the audience. Using the same font throughput my texts not only makes them appear more professional but also makes my products stand out. 

I included institutional information into my products - at the end of my trailer and on my film poster. Institutional information is important due to the fact it gives information such as the actors names and the companies involved in the making of the film. I also included a 5 star rating as this is recognisable to audiences that the film is of a good quality. Throughout my trailer low key lighting is used, this is conventional to the genre therefore appealing to the audience. Low key lighting is also featured in my film poster and magazine front cover introducing the element of synergy and making my products relatable to the thriller genre. 

In conclusion I believe the use of synergy across my three products has been effective and as a result the combination of my products have been successful. Using the conventional elements of the thriller genre in all three of my texts should attract my target audience to my film. I believe my target audience would be invested in my film after engaging with all three of my products.